‘Wonder Woman 1984’ Helps HBO Max Activations Double to 17.2 Million

3

Wonder Woman has notched herself another victory. According to AT&T, the release of Wonder Woman 1984 helped HBO Max double activations in the fourth quarter of 2020. HBO Max now boasts 17.2 million activations, a figure that accounts for roughly half of all eligible domestic subscribers, per Variety.

Given the ongoing COVID-19 pandemic, 2020 was a year of ups and downs for AT&T, WarnerMedia’s parent company. During the presentation, executives announced that WarnerMedia closed 2020 with 41.5 million HBO Max and HBO combined domestic subscribers, up 20% from the year prior (34.6 million in 2019). While HBO Max functions as a standalone service, the vast majority of the 37.7 million eligible subscribers come from wholesalers like Comcast or Spectrum (30.785 million) as opposed to retail (6.88 million). With these figures in mind, Variety reports that 46% of eligible subscribers had not yet activated HBO Max, even as blockbusters like Wonder Woman 1984 head to the service.

Thanks to the boom in home viewing, HBO revenue for the fourth quarter of 2020 grew by 11.7% to $1.9 billion. This figure was largely driven by HBO Max subscription fees in the U.S. and the completed acquisition of HBO Latin America Group in May 2020.

On the other end of the WarnerMedia spectrum is Warner Bros., which saw a revenue decline of 21% in Q4 2020. The studio saw a quarterly revenue drop of $3.2 billion, down 21.2% from the year prior, due to COVID-related shutdowns and the postponement of major tentpoles. According to Variety, execs said that the “limited-capacity and hybrid HBO Max distribution release of Wonder Woman 1984” was responsible for the revenue decline, as well as licensing fees lost as a result of production delays.

Overall, parent company AT&T saw a slight revenue decline (2.4% year over year) but still brought in $45.69 billion, a figure that beat many predictions.

Variety reports that in 2021, AT&T estimates a 1% increase in revenue growth that reflects the “gradual improvement” at WarnerMedia. However, this prediction also takes into account the “continued partial closure of movie theaters and higher costs based on our decision to distribute films in 2021 on HBO Max in the U.S. simultaneous with theaters for 31 days,” which the company believes will hinder substantial revenue increases.

Where to stream Wonder Woman 1984

View original post